Every business begins as a person — at a kitchen table, with a state filing. We see that exact moment: the filing, days after it posts, resolved to the human behind it, before any business database has the record. License the feed, load it into your CRM, and watch what collides with records you've had for years. Those collisions are former customers, old leads, and current clients — at the one moment they need everything a new business needs.
The strongest trigger in SMB is invisible to your stack today. We pull filings within days of public availability — in four states, a business that files today is in your file tomorrow morning. Compiled databases refresh in months.
Filed today → your file tomorrow (CO·FL·NY·CT)At day one there's no office, no business phone, no company email — the entity is its founder. We resolve every filing to that person: name, mobile, validated email, home ZIP. Nobody else looks at the connection this early.
93% reach a decision-makerLoad the file the way you already do. Your CRM dedupes by email — so when a founder's email equals a contact you already have, the formation event lands on your existing record. No new tool. No data leaves your systems.
The match engine is your own CRMThree steps, using the product exactly as licensed today. Your file never comes to us — we supply the event, your CRM finds the relationship.
Same GoodLeads records, delivered on your cadence — a monthly file, or a webhook that turns the load into a standing watch.
Push to HubSpot or import the CSV. A "new lead" that lands on a six-year-old contact isn't new — it's someone you know who formed a business this month.
One saved filter is the whole product. Route it to a win-back queue, a cross-sell journey, a congratulations that isn't cold.
Match with a ladder, not a guess: exact email first, then exact phone, then name + ZIP into a verify-first pile — never straight to a congratulations call. We ship multiple emails and phones per record because your CRM may know them by an old address.
This is the part that changes the license math. There is no losing row in the file.
A former customer or dead lead just became the warmest account on your board — someone who already knows you, days into the week they're choosing an accountant, a bank, a processor, an insurer. You didn't buy a lead; you recovered a relationship.
Every non-collision is exactly what you licensed the feed for: a brand-new business with the owner's verified contact, weeks before it appears anywhere else. The watch costs nothing extra — it rides on the file you're already working.
Because the record carries the person — not just the entity — a collision is a doorway into every way your team earns business relationships.
"Your 2021 closed-lost just filed an LLC" is a first call your reps will fight over.
SALES / CALL SHEETA current client's new entity is the easiest expansion revenue you'll book this quarter.
ACCOUNT MANAGEMENTTrigger a "you're ready now" sequence off the formation event, on the person ID you already message.
MARKETING AUTOMATIONOpen with the moment, not the pitch. You're the only vendor who knows it happened this week.
RELATIONSHIP TEAMSMatched contacts are your own first-party records — they slot into the audience uploads you already run on Google, Meta, TikTok, and LinkedIn, under each platform's terms.
PAID MEDIA — ELIGIBLE 1P ONLYStop prospecting people who just became customers elsewhere — or who just became yours.
OPS / LIST HYGIENEMarketing, retention, and servicing use only. Ad platforms set their own rules for audience uploads — the eligible path runs through contacts you already hold, never through raw licensed records.
Your media team already speaks this language: Customer Match on Google, Custom Audiences on Meta and TikTok, Matched Audiences on LinkedIn. Every one of them matches your list by hashed email and phone — and every one of them gives the same advice: more identifier types per contact, higher match rate. A contact with one stale email goes unrecognized. A founder carrying five identifiers gets found.
Your CRM knows them by a 2016 Gmail. The platform knows them by the newer address and the mobile. We carry all of them on one person — so the record you already own clears the match where a single identifier would miss, on every platform at once.
The audience is still your own customer list. Extra identifiers extend the reach of records you already hold — matched contacts only, uploaded through the customer-audience tools you already use, under each platform's terms.
Matching against a years-old CRM takes more than one email. Every record carries the owner's identity wide enough to catch them by an old address.
Same records, same per-record pricing. The Watch cut is a delivery shape, not a premium: every identity candidate included, hash-ready columns on request, delivered on a cadence that keeps the filter fresh.
License one month of your states, load it, and count what lands on records you already had. The number is yours in an afternoon — no pilot agreement, no data sent to us, nothing to install.
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